Social Media Research: Ethical Guidance for Researchers at the University of Edinburgh

During COVID-19 researchers have had to adapt their research methods to ensure safe data collection practices. Consequently, many more researchers have considered the potential of social media as a tool to facilitate their research. The ease of access to social media, and potential to generate large amounts of data easily has made this an appealing research tool. However, these methods of data collection raise unique and complex ethical issues that require careful consideration. This document has been produced in collaboration between CAHSS Research Ethics Committee and the Edinburgh Centre for Data, Culture and Society (CDCS) in response to a recognised demand for further guidance on the ethics of social media research as part of the series of Research Adaptation activities undertaken by CDCS.

The document is not intended to be exhaustive in coverage, but instead raises key issues and signposts to high quality existing resources. We have also included case study scenarios to illustrate ‘real life’ examples of navigating the implementation of social media research. These case studies are intended to be illustrative, but also provide examples that may be used for facilitating further discussion regarding the use of social media for research. Further guidance highlighting constraints and opportunities for adapting research following COVID has been put together by CDCS. These resources focus on 1) adapting research by using digital methods when employing participatory approaches; 2) conducting archival research; and 3) outreach research in pandemic times.