Journal article Open Access

Customer Retention in Banking Sector using Decision Tree-Neuro Based System

Tamilmani.G; Rajathi.K

Sponsor(s)
Blue Eyes Intelligence Engineering & Sciences Publication (BEIESP)

All the bank marketing campaigns mostly deals with large amount of data. when they need to deal with huge electronic data of customers, then it is very difficult to analyze the data manually or by human analyst. Here comes the picture of data mining techniques to deal with the large amount of data and to come up with useful data which helps in decision making process. All the data mining techniques helps in analyzing the data. some of the techniques that can be used for this bank marketing campaigns are naive bayes, logistics regression technique and Decision tree model technique etc. among all these techniques decision Tree model gives the best solution in analyzing the human decisions. Artificial neural networks is a learning algorithm which learns from multiple individual decisions and their judgements, thus aggregates and generalizes the customers decision making knowledge.

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