Retrospective Analysis of Development and Reform of the National Tourist Market: Foreign Experience and Possibilities of Adaptation in Ukraine

The article provides a retrospective analysis of the development and reform of the national tourism market. The foreign experience of the tourist services market development and the market for tourist services in Ukraine are analyzed. The essence and functional role of the tourist services market in Ukraine is revealed. It is proved that the market of tourist services plays an appropriate functional role, in particular, the realization of the value and consumer value of the tourist product; maintaining the balance of supply and demand for the tourist product, etc. The best foreign experience of formation and development of the market of tourist services, possibilities of their adaptation in Ukraine are generalized. It is substantiated that foreign experience is interesting and useful for Ukraine. Based on the results of the study, a number of practical recommendations were developed in order to implement and fulfil optimization of the management of the tourist services market in Ukraine.