A STUDY ON EMPLOYEE AWARENESS ABOUT COMPANY'S VISION AND VALUES

A clear organizational vision and a set of values benefit the organization, particularly in times of change. A strong vision provides a powerful image of a compelling future state. This can engage and inspire employees. Values are the guiding principles of the organization. They provide a set of beliefs that help from a frame of reference for the way that employees behave. There are a number terms that relation to organizational vision and values. Often organizations say they have a vision, when in fact this is a mission. To help clarify terminology, here some definition of the different words used: A picture of a desired future state that is sufficiently appealing compelling to drive change forward. “Where we want to be”. The purpose of the organization. “What we want to achieve”.