Effect of Masking of Imagery with Picture-Stimuli on the Memory of Students of Architecture and Humanities

The current study investigates the effect of masking of mental images with congruent and incongruent picture-stimuli among the students of Architecture and Humanities. Students from these two streams were chosen (N=60, mean age = 19 yrs.). Participants were shown a list of concrete words and were urged to make mental images. The images made by the participants were covered by the Experimenter by the congruent and incongruent pictures. The effect of masking was compared among the high and low imagery usage participants. Two t tests were computed to understand the significant differences between the means. A non-significant t of 1.031 was obtained for the high imagery expert group while, a significant t of 4.699, p < 0.001 with df 58 was seen for low imagery expert group. Additionally, a two-way ANOVA was computed followed by Tukey’s post-hoc test to understand the difference in the overall recognition scores between the high and low imagery usage groups, the effect of masking on memory, and the interaction effect of both the variables. The findings have been discussed and interpreted with limitations and suggestions.