Passengers Perception on Trans Jogja Service Performance by using Structural Equation Modeling

Yogyakarta has been one of the busiest cities in Java. Every day, there are people coming and going in this city. Not only those within the city region, but also the ones from its surrounding regencies such as Purworejo, Kulon Progo, Magelang, and Klaten. Therefore, it is necessary to develop public transportation which can provide solutions to this rapid trip movement. Yogyakarta provides Trans Jogja to manage the trip inside the city. Despite using Trans Jogja for daily transportation, passengers may have its perception on how they choose to use this public transportation services. The purpose of this study is to determine the influencing factors of the usage of Trans Jogja based on the perception of its passengers as well as its potential passengers. The method used in this study is divided into quantitative data collection methods and quantitative data analysis. The method of data collection is by distributing questioners to the respondent groups which consist of Trans Jogja passengers and potential passengers. The method of data analysis chosen is the Structural Equation Modelling (SEM) method with Linear Structural Relationships (LISREL) software to analyse the relationship of value, quality, best score, and customer satisfaction to determine the best model for perception analyse of each group. The indicators to measure passenger perceptions and potential passengers are (1) security, (2) safety, (3) comfort, (4) equality, (5) affordability, (6) regularity. The results of passengers’ perception on Trans Jogja service performance may become the parameter in improving the quality of the services of the public transportation in Yogyakarta.