Features of Digitalization Processes in Fashion Industry

The purpose of the research is to reveal the features of digitalization processes in the field of the fashion industry, to determine the main directions of digital technologies development and their direct impact on the fashion environment.

Research methodology. The choice of research methods is determined by the purpose of the research, in particular, a systematic approach to the study of fashion history, digital technologies, future trends in the creative industry, as well as analysis of existing changes in the fashion industry.

Scientific novelty. The issue of the fashion industry development under the influence of digital technologies is raised.

Conclusions. Therefore, to manage the “fashion brands of the future”, you need not only to effectively manage your team and focus on profit but also to be flexible, socially responsible and quickly respond to new digital trends and use them in your work. Thus, the era of digitalization forces our world to move to a new level of development. The fashion industry, as one of the most flexible and profitable areas, must adopt new digital technologies as quickly as possible and apply modern and effective management methods that will be expedient and effective.