A 2-Tuples Model for the New Product Development Problem

Abstract

In more and more uncertain environments, the companies find that the satisfying the needs of the consumers is not a strategic option but a strategic necessity. The traditional models recognize the necessity of working with qualitative information on the voice of consumer, but the literature has not put forward any appropriate methodology. Thus, this paper tries to re-spond to this drawback permitting to operate with linguistic information by means of 2-tuples linguistic representation.