How should I guide the content for the SEO of my website?

When we talk about the importance of SEO in the IT sector we refer to web positioning. Why do we want to improve it? How does increasing our visibility help us? They seem like obvious questions, right? Companies like App-Promotion have been becoming aware of the advantages of making themselves known and increasing their visibility in internet search engines, as it opens up a world of opportunities for their brands.

What should a good SEO strategy optimize?

When applying an SEO strategy, it must address the elements that make up our website. Some of these elements that are necessary to work on are the keywords that we use in the titles, descriptions, URLs, headers, images, and, above all, the bodies of the texts. 

• Title: The first thing you should do is create attractive titles, but above all short, preferably it should not exceed 70 characters. It is essential to describe what the user will find once they enter our website.

It is important at all times to describe our activities and what we do to the user so that the title matches the user's search results

• Meta description: The meta description is a brief summary of the content of our website. Take the opportunity to work on the keywords that our buyer persona is looking for in the meta descriptions of all the pages so that it is related to the content of the specific page. Ideally, a total of no more than 140 characters.
• URL: The URL must contain the keyword and, remember, that the URL also has to inform users and search engines about what our website or specific page consists of. An informative URL will allow users to understand what they will find before clicking on it.

Separate the words with hyphens and avoid long URLs with numbers, symbols, and parameters that may confuse the user or even convey a lack of security in our link. 

• Headers: It is important to work and add the keywords in the header of the pages of our site, and even cite the name of our website. The headers also help to make the text digestible, easy to read, and able to attract the attention of the user.

Do not neglect the meaning of the header, whose text should help define the page, both for users and for search engines. 

• Images: It is convenient to add a description to the images on your website because they will increase the chances that your page will be found by search engines. The description of the images should be descriptive and brief. Don't work many keywords at the same time; be consistent. Otherwise, you can be considered spam.
• Body of Text: Create original and quality content and add the main keywords of the text and their variations. 

The most important thing about all this is that you do not get obsessed with optimizing only for search engines but also take into account your buyer persona. Then orient the entire process towards search engines. 

SEO copywriting

To write good SEO texts we just have to use common sense, and in many cases having a list with these listed truisms can help, so I hope that the following guidelines help eradicate some false myths of SEO writing:

• Originality: writing your texts in an original way is essential. We can collect content from another website but never make a copy-paste. 
   
• Take your buyer persona into account: it is not the same to write content for a business blog aimed at executives as for price-oriented e-commerce. In each case, the public is going to look for something, and if we speak to them in a different language than they expect to find, it can increase the bounce rate and be detrimental. Likewise, let's take care of the approach we give it. 
   
• Provide relevant information: always try to generate value and provide content that is not anywhere else: it can be informative, the format in which it is presented, or the way of telling it.
   
• Take care of the length: the ideal is interesting texts, of more than 200 words. That said, the main thing is that they make sense in the context in which they are, if there is no content for so much, better to keep it short than to put noise without justification.
   
• Attention to keywords: keywords have to be in the text. The closer to the beginning they are, the more important they will be for positioning. In this sense, it is convenient that the keyword appears in the first 100 words, especially because if the text is talking about it, it appears naturally.
   
• Be careful with your spelling: check that there are no grammatical, syntactic or spelling errors. Google hates poorly written content, no matter how much it continues to rank Yahoo Answers, but the user hates it even more. There are few things worse than a poorly written page.
   
• Use internal links: it is a key point to ensure that a user spends more time browsing our website. Adding hyperlinks to keywords will arouse the user's curiosity and they will consume more time visiting our content. 

Why is it important to optimize SEO in the IT sector?

In the midst of the technological revolution, also known as the era of digital transformation, companies and businesses are immersed in an increasingly globalized market. What does this mean? Advances in the IT sector require that the point on which companies should focus is the online presence. 

In this way, SEO positioning optimization is the main tool to ensure that the Information Technology sector can achieve potential clients in an increasingly informed world. Contrasting and comparing options has become a task within the reach of anyone. It does not cost us any work to do it. Therefore, it is no longer enough to have a website. The IT sector must work on an attractive design, social networks, and optimal positioning.