CORPORATE SOCIAL ENGAGEMENT: ROLE OF ORGANIZATIONS IN PROMOTING AND IMPLEMENTING SOCIAL RESPONSIBILITY

In an evolving global economy, it has become imperative for the private sector to act as a force for public betterment. Corporate Social Engagement expertise includes how a company engages with its employees, consumers, and communities to address vital social needs, business objectives and stakeholder expectations. Corporates are now learning how to operate in a more environmentally and socially sustainable manner. The outgrowth of this profound transformation is the corporate social responsibility movement. Social responsibility has now become the new baseline for corporate citizenship. But as times change, the role of corporate citizenship must change as well. With the moral imperious for taking action brought about by climate change, business must now raise its level of play and move beyond corporate social responsibility. To step into this new paradigm, business must become proficient in furthering transformative social change. The current study focuses on the role played by different organizations in promoting and implementing social responsibility.