BUSINESS MODELS ON SOCIAL MEDIA

                                 Internet and Social Media have made a significant impact on all spheres including individual, corporate and businesses. Given the current scenario, the nature of the business sector is changing rapidly.  Globalization and digitization has revolutionized the business practices. This change is evident in all types of business ventures from small scale to large scale. Role of social media is considered as a crucial aspect in today’s global business environment (Abuhashesh, 2014).  Hence, business ventures are trying to keep themselves up to date with the flow.

The study analyses the different business models on the internet and social media platforms that are used by entrepreneurs, start-ups and established businesses to reach a wider audience through the most innovative and dynamic channel. Themes that emerge from the literature and the study can work as guidelines on how some of the traditional business models can be employed for doing business on social media with some new additions considering the interactive nature of this digital platform.