Poster Open Access

Call for Papers: Marketing and Consumer Behavior in the Digital Environment

Vieira, Valter Afonso; Zanette, Maria Carolina; Almeida, Marcos Inácio Severo de

Submission of Full Paper: until November 30th, 2022.
Review Process Ends: until April 30th, 2023.
Special Issue publication (expected): until July/August, 2023. 

This call for papers focuses on Marketing and consumer behavior in the digital Environment. Marketing knowledge has been moving from traditional off-line to digital on-line environments (Appel, Grewal, Hadi, & Stephen, 2020). In this new landscape, marketers as well as consumers deal with mobile platforms (Lamberton & Stephen, 2016), online review (Chintagunta, Gopinath, & Venkataraman, 2020), fan in social media (De Vries, Gensler, & Leeflang, 2012), e-mail marketing, electronic marketplaces, new cultural discourses (Ravenelle, 2020), narratives, influencers (Almeida, Coelho, Camilo-Junior, & Godoy, 2018), digital brands (Demo, Silva, Watanabe, & Scussel, 2018) arrangements and groups, and other elements inside the echoverse structure (Nascimento & Beuren, 2011). 

The editors are looking to publish leading-edge papers with a different range of methodologies, theories, concepts, models and applications on any aspect of marketing and consumer behavior in the digital environment. The special issue aims to publish “outside the box” papers that challenges the status quo and current mainstream. 
In addition, the Journal of Contemporary Administration (RAC) and the Editors have no preferable methodologies and are open to qualitative (including [N]ethnography, case studies, focus group, narratives, and interviews), quantitative (panel and time series data, experimental design, surveys, meta-analysis), theoretical and critical reviews, and historical approaches.

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