ПЕРЦЕПТИВНИЙ ОБРАЗ ФІЗИЧНОЇ КРАСИ УКРАЇНЦІВ В АСПЕКТІ ЕТНІЧНОЇ СТЕРЕОТИПІЗАЦІЇ

Anthropocentric principle and cognitive and discursive paradigm, which today are leading in the linguistics, condition the study of complex cognitive processes, in which ethno-cultural perceptive stereotypes play special role as important components of linguocultural space, which are able to act as the translator of somatic cultural code of Ukrainians and to reveal the depths of sacral essence of archaic thinking of the ethnos through the system of natural ethnically deep-rooted codes. Against the background of significant variety of anthropological types of Ukrainian population modern Ukrainian language reproduces the sign of pigmentation (the thing is about the colour of eyes, hair coat and skin), which is exclusively significant as the test for the belonging to an ethnic group, and aspect in the generalization of popular ideal of physical beauty of the representatives of Ukrainian ethnos. Anthropological approach permits to determine intuitively realized originality of the appearance of the representative of ethnic group, as well as to substantiate ethnically relevant test for the sense of the beautiful.