Journal article Open Access

Netflix as a Piracy Disruptor? A Cross-Sectional Test of Accessibility and Affordability on Interest in Piracy

David Makin; Oliver Bowers

With the increase in digital media streaming outlets, consumers are faced with a multitude of options as well as potentially increased costs to watch digital media. The traditional methods of studying digital media piracy have failed to adequately capture long-term trends or reveal potential methodologies for understanding this behavior. Using Internet search query data for the period of 2004-2018 and purchasing power parity indexes as a measure of standard of living, we examine the relationships between legal and illicit sources of digital media and how economic factors affect their usage on a global scale. In certain contexts, the introduction of Netflix to a country has a disrupting influence on interest in piracy. However, this influence is not universal, nor of the same magnitude. A multitude of factors, including the availability of legal alternatives, affect piracy globally. 

Files (10.8 MB)
Name Size
10.8 MB Download
All versions This version
Views 9494
Downloads 4242
Data volume 454.6 MB454.6 MB
Unique views 8787
Unique downloads 3636


Cite as