Problems of Theater Art as Public Art Production or "Manufacture" in the Age of Industrial Domination

The purpose of the study is to find out the features of the functioning of theatrical art as a production process in view of its organizational and economic component on the examples of the theaters of the United States in the mid-80s of last century. The research methodology is based on general scientific methods of cognition: historicism, analysis and synthesis, comparative studies. The author, exploring the facts of the history and practice of theater groups, compares and analyzes the effectiveness of their work in the context of commercialization of art in the market conditions of socio-cultural reality. The scientific novelty of the study lies in the expansion of ideas about theatrical production as an artistic and creative and organizational and economic process. Conclusions. In view of the above, we can say that in domestic theater studies to some extent lacks relevant, holistic, cross-cutting research on the peculiarities of the management organization in the field of culture and arts. The problem of artistic production interpretation as a kind of production activity requires a separate thorough scientific understanding. The experience of foreign theater groups should be studied not only in terms of positive characteristics, but also with an analytical-critical approach. In general, we can say that theatrical art, given the historically outdated (“manufactory”) form of social work organization in the process of preparation and “production” of the final product “performance” is doomed to economic inefficiency.