СТИЛИСТИЧЕСКИЙ АСПЕКТ РЕАЛИЗАЦИИ ПРАГМАТИЧЕСКОЙ ЦЕЛЕУСТАНОВКИ ВЫСКАЗЫВАНИЯ

The article discusses the ways and means of ensuring a successful and
effective language communication.
In the focus of attention is the part of stylistic factors in realizing the pragmatic
purposefulness of an utterance.
For analysis were chosen sentences built up according to the model
N1 – Vcop – Nv, where N1 and Nv are characterized by the seme [+ person], and Nv
gives “the name of the person”, formed by way of derivation from a verb.
The results of the analysis show that expressive and stylistic potential of
such sentences is realized by way of both its semantic and structure:
–names with prefixes and suffixes that serve as means of expressing the
categories of intensification, stylistic connotation, positive or negative appraisal;
–names formed by way of metaphorisation;
–names-occasionalisms;
–the model nominal component modifications;
–the utterance ironic implication;
–link verbs with the meaning of intention, wish, subjective appraisal;
–the model communicative variants: ellipsis, parcellation, inversion, isolation,
verbless predicates.