Personal Selling dan Sales Promotion dalam Keputusan Pembelian Sepeda Motor di Kota Sekayu

Marketing modern require more than just producing product and setting price. However, making it accessible to target markets and able to communicate with consumers. The purpose of this paper is to see how the influences of personal selling and sales promotion on motorcycle purchasing decisions in Sekayu City. This research is a descriptive and parametric. The data used are primary data with ANOVA test (analysis of variance). The sampling technique used was purposive sampling with a sample size of 126 responden. The result showed that personal selling and sales promotion had an effect on motorcycle purchashing decision in Sekayu City. Payment of cash and down payments have a big impact on the buying process.