ПРАГМАТИЧНЕ НАВАНТАЖЕННЯ АНТРОПОНІМІВ У ХУДОЖНЬОМУ ТВОРІ (НА МАТЕРІАЛІ ТУРЕЦЬКИХ ТЕЛЕВІЗІЙНИХ СЕРІАЛІВ)

The paper focuses on the pragmatic load of anthroponyms in a literary text on the material of modern Turkish television serials. Using J.L. Austin's speech act theory as a theoretical basis for this research, the choice of a character's name by the author of a literary text and the choice of a name’s variant in a certain communicative situation are respectively considered as a speech act of naming and a speech act of calling, which are conditioned by communicative intentions of the speakers (the author or the characters) and have a certain speech influence on the recipients (film viewers or other characters). The paper analyzes contexts with formal and informal and symmetrical and asymmetrical communication (by age and social status) in Turkish TV serials and reveals the illocutionary force of the use of different variants of Turkish personal name and name models (full names, short names, names + honorifics, names + family terms, diminutive and hypocoristic forms of a name) in various communicative situations. It is concluded that the choice of a name or a name variant in a literary text depends on the communicative traditions of the Turkish society, ideological and artistic intentions of the author and pragmatic attitudes of the communicators.