The Web Presence Research Study: Manufacturers in Janitorial and Cleaning Industry

Release date: January 15, 2021

Examining the Critical Measurement Factors in Websites: A Web Market Analysis of The Janitorial/Cleaning Industry
Part of the Online Presence of Janitorial and Cleaning Manufacturers companies research.

DESCRIPTION

A website reflects the image of a company, and it is one of the most effective ways to build brand awareness, drive customers and increase revenue.

As the online business world continues to thrive digitally, website development and maintenance has become an important success factor for businesses in all sectors.

Utilizing our limited time and resources, our intention was to determine measurement factors that could be used as a way to assess a website’s usability and effectiveness.

The individual measurement factors that we are sharing in this article are

1. HTTPS Connection
2. Mobile Friendliness
3. Existence of Favicon
4. Copyright Date Footer

There were other factors that we assessed such as page performance, scripting errors, content quality, and search ranking, however, due to our client agreement, we are not able to share those results publicly.

CONCLUSION

Based on our research results, we found that about one-fifth of the websites within this industry probably don’t have a web maintenance process in place at all.

Only 3% of these websites have problems with all of the main factors, which is not a very high number.

9% of the websites have issues with two significant factors (HTTPS Connection and Mobile Friendliness) which critically impact their online presence.

Slightly more than half of the websites in the industry have no serious issues. This is smaller than we anticipated.

As we expected, if any website had one of the issues (favicon, HTTPS, copyright date), the chances that a website would lack a mobile version increased by two times.

Unexpectedly, almost all of the websites, even those that were built with high-level standards for larger international brands have poor image naming and irrelevant or missing alt text.

Unlike the factors like favicon, copyright date, and mobile-friendliness which are visible to end-users, image file names and alt text attributes take place behind the scenes. Renaming images for existing websites (especially when they have hundreds of pictures), is a complicated task and usually goes hand in hand with an optimization process.

FOR MORE INFO

This research study was compiled by Reverence Global LLC, a marketing and development company. 
For more information, please contact innovate@reverenceglobal.com.

Terms of use: This work is protected by U. S. Copyright Law. Unauthorized use including reproduction for redistribution requires the permission of the copyright holder.