Framing of Climate Change Stories Covered by The Kenyan Daily Nation and The People Daily Newspapers

Data collected through qualitative content analysis method and in-depth interviews of sources of information and journalists from two daily newspapers in Kenya, the Daily Nation and the People Daily on how they framed climate change stories during part of 2012, the year when the Kyoto Protocol was ending, found that although the Kenyan media cover climate change, these articles are placed anywhere but front page, rarely took leadership positions on any given page and scarcely on top left quadrant. In effect the media coverage on climate change may not have prominently displayed climate change articles as to solicit public discourses, failed to support the media advocacy objective of the climate change activists and perhaps contributed to the failure of government not to implement the provision of such key international instruments as the Kyoto Protocol.  The study recommended that gate keepers be part of the media advocacy for the Public Relations practitioners.