Educating the Youth in Norms and Values through TV Commercials: A Study of College Students

Educating the viewers and public is one of the core objective of the media and in modern times TV commercials is one of its major tool to pass on the information and educate the masses. The current study is an attempt to find out how media through TV commercials educate the youth about the norms, values and general information. 1000 students participated in the current study from various colleges of district Lahore and they were selected through multistage sampling technique. A survey was conducted for data collection and regression analysis was used to determine the relationship between TV commercials and educating the norms and values of the society to the youth. The study concluded a direct and positive relationship between the variables i.e. contents and educating the youth in norms and values.