CHHATTISGARH TOURISM: OPPORTUNITIES AND CHALLENGES

Tourism is a growing service industry which contributes a substantial amount in many parts of the world. In India, Chhattisgarh is one of the important destinations for the national and international tourists with its unique and enchanting land abounding in scenic beauty, rich in flora and fauna. To make the tourism a great success one has to take advantage of the modern technology to full extent. Many countries are promoting tourism and it has become a source of major income for countries like India, Singapore and Malaysia. Tourism is, of course, big industry in most developed countries like the US, the UK, France and Switzerland. Tourism industry is one in which there is high competition. The price of the tourist package is the main criteria for people in India to consider making a trip. Tourists can be divided based on their socio-economic status, geographic differences, demographics and psychographics. The marketing mix elements of tourism industry help in creating an image of the tourist destination, building awareness of the services.

This paper discusses opportunities and challenges of tourism industry of the state of Chhattisgarh.