The Sustainable Development of Cross Border E-Commerce: A Study on China' Experience

It is well known that China leads the world in e-commerce. More than 40% of the world's e-commerce transactions currently take place in China. However, due to the late start of cross-border e-commerce, it has restricted the sustainable development of cross-border e-commerce in terms of technology, finance, market and so on. Consequently, this paper employs the data envelopment analysis to establish a theoretical model to evaluate Chinese cross-border e-commerce’s sustainable development ability. Using the data of China from 2008 to 2018, this paper evaluates the sustainable development ability of cross-border e-commerce in terms of logistics revenue, cross-border e-commerce penetration rate, online shopping user size as inputs, cross-border e-commerce transaction size, import and export of goods as outputs. According to the analysis result, the advice and guidelines to developing nations for setting policies and programs to develop cross-border e-commerce are also provided.