Readiness of Thailand Hotels, Hospitals, and Tourist attractions in Medical Tourism

Thailand is well-advancing itself into tourism, and medical tourism is also in the emerging list of focus at national policy level. This research aims to provide a structured assessment into the factors significant to reflect the readiness nature of the medical tourism in the northern parts of Thailand. To accomplish this, this research examines the interrelationships of various tourism types and the
standardized criteria established and advocated by the Thai government, which leads to giving clarity of tourism context for medical tourism. Readiness state and its stimulating antecedent and consequential variables would be made concrete by means by qualitative in-depth interviews in support of quantitative based approach for its multi-dimensional nature, which include, possibly, aspects of structure, process, outcome, human and technology, policy, and environmental conditions in the context of medical tourism. During Covid-19 period, which presents challenges to collect data from the visitors of medical tourism, the three stakeholders would be targeted, namely hospitals, the hotels in the neighborhood perimeters of the hospitals, and tourist destinations.