Chinese visitors at Australia wineries: Preferences, motivations, and barriers
Emily (Jintao) Ma;
Lavender (Mengya) Shu;
China has become Australia’s most important source market and there are growing number of visitors participated in wine tourism. Using in-depth interviews, the study looked into Chinese tourists’ preferences, motivations and barriers to participate in wineries tours in Australia. The study enriched to literature on wine tourism. It offered practical implications for wineries and destinations to better understand and accommodate Chinese wine tourists’ needs and preferences.
SUBMITTED: SEP 2016, REVISION SUBMITTED: DEC 2016, ACCEPTED: JAN 2017, REFEREED ANONYMOUSLY, PUBLISHED ONLINE: 27 MARCH 2017