Published March 27, 2017
| Version v1
Journal article
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Chinese visitors at Australia wineries: Preferences, motivations, and barriers
- 1. University of Massachusetts Amherst, USA
- 2. Griffith University, Australia
- 3. University of Queensland, Australia
Description
China has become Australia’s most important source market and there are growing number of visitors participated in wine tourism. Using in-depth interviews, the study looked into Chinese tourists’ preferences, motivations and barriers to participate in wineries tours in Australia. The study enriched to literature on wine tourism. It offered practical implications for wineries and destinations to better understand and accommodate Chinese wine tourists’ needs and preferences.
Notes
SUBMITTED: SEP 2016, REVISION SUBMITTED: DEC 2016, ACCEPTED: JAN 2017, REFEREED ANONYMOUSLY, PUBLISHED ONLINE: 27 MARCH 2017
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- 2529-1947 (ISSN)
References
- Martins, M. (2016). Gastronomic tourism and the creative economy. Journal of Tourism, Heritage & Services Marketing, 2(2), 33–37. http://doi.org/10.5281/zenodo.376346
- Nella, A., & Christou, E. (2014a).Linking service quality at the cellar door with brand equity building. Journal of Hospitality Marketing & Management, 23(7), 699-721.
- Nella, A., & Christou, E. (2014b).Segmenting wine tourists on the basis of involvement with wine. Journal of Travel & Tourism Marketing, 31(7), 783-798.