Internationalisation Strategies of German VET Providers. What is Im-portant for Business Models in New Markets?

The German Federal Ministry of Education and Research (BMBF) funds projects of commercial and non-profit Vocational Education and Training (VET) providers in order to transfer VET services by developing business models in an international context. For a former funding line, research has identified factors that support the transfer of VET services. Our contribution analyses the relevance of those factors for a current BMBF-funding line and is empirically based on an online survey among currently funded projects. Our main finding is that formerly identified success factors are still relevant in the context of the new funding line. Furthermore, our results underscore the outstanding importance of communication and customer integration in the context of internationalisation.