The Intensity of the Use of Social Media on Innovation and Performance in Jabodetabek (Indonesia) SMEs

This era of globalization makes social media easily adopted by business people. Social media is currently widely used by Jabodetabek SMEs as a means of doing business in improving performance in Jabodetabek SMEs. This study looks at the effect of using Social Media on Innovation and Performance. To get the results of the research, questionnaires were distributed and interviews were conducted directly with SMEs in Jabodetabek. Distribution of questionnaires was conducted in January-March 2019 by means of online and offline deployment. The results of the respondents obtained as many as 98 respondents using the Slovin formula. The variables in this study are social media, innovation, and performance. Data analysis was carried out by qualitative and quantitative descriptive with SEM-PLS tools. The results of this study indicate that the intensity and effect of using social media on product performance innovations in SMEs in Jabodetabek show significant results.