Web Site Productivity Measurement Using Single Task Size Measure

We propose a web site productivity measure using the average time taken by the proficient user takes in carrying out a transaction on a website to the total usage time of a web site. The total usage time of a web site depends on the size of the web site and bandwidth, the total time needed to use the information and other time factors. If productivity measurement of a web site delivers an expected productivity value in-between zero to one, then it indicates poor quality and the website needs to be redesigned, otherwise, if the value is bigger than one, which indicates higher expected productivity, then no need of updating. In this paper, we propose a productivity measurement method for web services. Finally, we demonstrate an example of its role for business to consumer web services using the new productivity measurement method.