EFFECTS OF TV ADVERTISEMENT ON CULTURAL NORMS: AN ANALYSIS OF VIEWER'S INSIGHTS IN THE KURDISTAN REGION

Any advertisement targets consumers (audiences) to influence their purchasing attitudes through specific messages. In many cases, the power and the continuous repetition of these messages exceed buying attitudes to affect other norms of the culture, since they eventually target society. In recent years, this has become a controversial topic in the Kurdistan region of Iraq since the advertisement market has seen an evolution and growth in quantity and to some extent in quality. This study focuses on the impacts in which TV advertisements have on the culture by analysing viewers’ insights in the Kurdistan region and also explores the viewers’ attitudes towards TV advertisement. The essential data of this present study were collected through conducting a survey, where a questionnaire form with relevant questions to the topic was distributed among 150 respondents (university students) and then the data were analysed and evaluated systematically by using SPSS.