АНАЛІЗУВАННЯ КОНКУРЕНТОСПРОМОЖНОСТІ ВІТЧИЗНЯНИХ ПІДПРИЄМНИЦЬКИЙ СТРУКТУР

Today, it creates such conditions for the functioning of economic entities in Ukraine, which face a large number of obstacles that have both political and macroeconomic underpinnings. In turn, the factors that have a negative impact on the financial and economic activities of domestic business structures include: military action in the east, the rapid devaluation of the hryvnia, the impossible predictability of inflation, the practical lack of effective reforms in the economic and political environment. The above factors contribute to the negative trend, which demonstrates the competitiveness of domestic business structures operating in the field of wholesale trade. This shows that a significant part of the products that are promoted through the national system of wholesale and retail trade enterprises are products that are produced abroad, ie imported. In our opinion, it is worth noting that in the conditions of the economic recession, which has gained momentum since 2012, the market is experiencing significant monopolization. This is becoming a negative phenomenon, which causes the displacement of powerful enterprises-monopolists of small and medium-sized businesses, which leads to a minimization of healthy competition in trade and, consequently, inflation in the country. Thus, the analysis of the dynamics of the level of competition in the field of wholesale trade, as well as the study of the competitiveness of domestic business structures becomes relevant.

The article analyzes the scientific and regulatory literature on the competitiveness of domestic business structures. The analysis of wholesale trade by business structures in the domestic market is carried out. It is reasonable that the change in the volume of trade that takes place in the market is highly correlated with the dynamics of GDP, which indicates the importance of trade for the rapid and rapid development of the domestic economy. It is determined that in recent years in this area of Ukraine's economy there is a strengthening of monopolization processes.