Working paper Open Access

Streaming Culture. Research Report by AHRC Creative Industries and Policy Centre

Leung, Raphael; Kretschmer, Martin; Meletti, Bartolomeo

Using five waves (2013-18) of a representative survey of the UK population (commissioned for different purposes by the UK Intellectual Property Office), we investigate the changing online culture consumption behaviour of UK adults aged 12 and above, with a focus on streaming.  The demographic breakdown of digital consumers of feature films, TV programmes, video games, e-books, music tracks/ albums, and music videos shows that the propensity to consume digitally (as well as how much is spent on digital content) varies strongly with age for film, TV and music. Age and social class predict whether people participate in streaming at all. Not everyone will become a digital streamer. This has ethical implications (cultural participation) but also offers commercial opportunities for a large untapped market in the 55+ age group.

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