Published December 10, 2015 | Version v1
Journal article Open

Investigating wedding quality characteristics: Evidence from Kaohsiung

Creators

  • 1. I-Shou University, Taiwan

Description

Having a perfect and romantic wedding were the dream of bridges and grooms. Nowadays, people have variety of forms; the choice of the new space is relatively broad. However, with the wedding companies comes out, many merchants offering different forms to cater for customers. Therefore, to let the wedding company can understand the needs of customers, we used the Kano Model to analyze the factors and what reasons can reduce the satisfaction of customers. The results indicate that “Main purpose of this project is to determine wedding market strategies in Taiwan.  An analysis of the basic satisfaction dimensions of the Kano model was established based on the specific service attributes that most affect the total satisfaction of wedding company customers. It is planned to identify the voice of the wedding customer and then translate voice of the customer into critical to quality characteristics (CTQs).

Notes

SUBMITTED: June 2015. REVISION SUBMITTED: September 2015. ACCEPTED: November 2015. REFEREED ANONYMOUSLY. PUBLISHED ONLINE: 10 DEC 2015

Files

1-1-2.pdf

Files (557.9 kB)

Name Size Download all
md5:21cd0a6d8b934861d278a19808e71fd9
557.9 kB Preview Download

Additional details

Related works

Is part of
2529-1947 (ISSN)

References

  • Absalyamov, T. (2015). The Influence of Cultural and Sport Mega-events on Sustainable Development of the City. Procedia - Social and Behavioral Sciences, 188, 197-201. doi:http://dx.doi.org/10.1016/j.sbspro.2015.03.372
  • Bezner, L. C. (2002). Wedding Photography: 'A Shining Language'. Visual Resources, 18(1), 1-16. doi:10.1080/01973760290026477
  • Chang, W.-J., & Chang, Y.-H. (2012). Patient satisfaction analysis: Identifying key drivers and enhancing service quality of dental care. Journal of Dental Sciences. doi:10.1016/j.jds.2012.10.006
  • Chen, C.-C., & Chuang, M.-C. (2008). Integrating the Kano model into a robust design approach to enhance customer satisfaction with product design. International Journal of Production Economics, 114(2), 667-681. doi:http://dx.doi.org/10.1016/j.ijpe.2008.02.015
  • Chen, L.-S., Liu, C.-H., Hsu, C.-C., & Lin, C.-S. (2010). C-Kano model: a novel approach for discovering attractive quality elements. Total Quality Management & Business Excellence, 21(11), 1189-1214. doi:10.1080/14783363.2010.529347
  • Chen, Y.-H., & Su, C.-T. (2006). A Kano-CKM model for customer knowledge discovery. Total Quality Management & Business Excellence, 17(5), 589-608. doi:10.1080/14783360600588158
  • Cortina, J. M. (1993). What is coefficient alpha? An examination of theory and applications. Journal of Applied Psychology, 78(1), 98-104.
  • Dahlgaard-Park, S. M. (2009). Decoding the code of excellence - for achieving sustainable excellence. International Journal of Quality and Service Sciences, 1(1), 5 - 28.
  • Dwyer, L., Forsyth, P., & Spurr, R. (2005). Estimating the Impacts of Special Events on an Economy. Journal of Travel Research, 43(4), 351-359. doi:10.1177/0047287505274648
  • Fotiadis, A. (2011). A comparative analysis of rural tourism development in Hungary and Greece. African Journal of Business Management, 5(19), 7954-7963.
  • Fotiadis, A., Huan, T.-C., & Costantino, C. (2013). An Analysis of Visitor Behaviour Using Time Blocks: The Case of E-Da Theme Park, Kaohsiung, Taiwan. Paper presented at the The 3rd Advances in Hospitality and Tourism Marketing & Management Conference, The Grand Hotel, Taipei, Taiwan.
  • Fotiadis, A., Michalko, G., & Ratz, T. (2008). Rural Milieu in the Focus of Tourism Marketing. Journal of Tourism Challenges & Trends, 1(1), 83-97.
  • Fotiadis, A., & Vassiliadis, C. (2010). Rural tourism service quality in Greece. e-Review of Tourism Research (eRTR), 8(4), 69-84.
  • Fotiadis, A., & Vassiliadis, C. (2012). What motivates people to be involved in Sport Tourism events? The Greek case of Sfendami International Mountain Festival. Paper presented at the 4TH ASIA-EURO CONFERENCE 2012 IN TOURISM, HOSPITALITY & GASTRONOMY "The Way Forward: Exploring Multidisciplinary Approaches", Taylor's University, Lakeside Campus, Subang Jaya, Selangor, Malaysia.
  • Fotiadis, A., Vassiliadis, C., & Piper, L. (2013). Measuring Dimensions of Business Effectiveness in Greek Rural Tourism Areas. Journal of Hospitality Marketing & Management, 1-28. doi:10.1080/19368623.2012.746931
  • Gay, L. R. (1996). Educational Research (5th Edition). New Jersey: Prentice Hall Inc.
  • Getz, D. (2008). Event tourism: Definition, evolution, and research. Tourism Management, 29(3), 403-428.
  • Gursoy, D., Kim, K., & Uysal, M. (2004). Perceived impacts of festivals and special events by organizers: an extension and validation. Tourism Management, 25(2), 171-181. doi:http://dx.doi.org/10.1016/S0261-5177(03)00092-X
  • Hoyle, L. H. (2002). Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions, 2nd Edition (Vol. 2): John Wiley & Sons.
  • Kano, N., Seraku, K., Takahashi, F., & Tsuji, S. (1984). Attractive quality and must-be quality. The Journal of the Japanese Society for Quality Control, 14(2), 39-48.
  • Krishnan, S. (2008). Factors Influencing The Demand For Themed Wedding Packages. (Business Innovation and Entrepreneurship degree), Unitec New Zealand.
  • Kuo, Y. (2004). Integrating Kano's Model into Web- community Service Quality. Total Quality Management & Business Excellence, 15(7), 925-939. doi:10.1080/14783360410001681854
  • Kuo, Y., Chen, J., & Deng, W. (2012). IPA–Kano model: A new tool for categorising and diagnosing service quality attributes. Total Quality Management & Business Excellence, 23(7-8), 731-748. doi:10.1080/14783363.2011.637811
  • Lee, Y., Sheu, L., & Tsou, Y. (2008). Quality function deployment implementation based on Fuzzy Kano model: An application in PLM system. Computers & Industrial Engineering, 55(1), 48-63. doi:10.1016/j.cie.2007.11.014
  • Luor, T., Lu, H.-P., Chien, K.-M., & Wu, T.-C. (2012). Contribution to quality research: a literature review of Kano's model from 1998 to 2012. Total Quality Management & Business Excellence, 1-14. doi:10.1080/14783363.2012.733264
  • Malhotra, N. R. (2007). Marketing research, an applied orientation. (5th ed.). New Jersey: Pearson Prentice Hall.
  • Matzler, K., Fuchs, M., & Schubert, A. (2004). Employee Satisfaction: Does Kano's Model Apply? Total Quality Management & Business Excellence, 15(9-10), 1179-1198. doi:10.1080/1478336042000255569
  • McTavish, D. G. (1997). Scale Validity: A Computer Content Analysis Approach. Social Science Computing Review, 15(4), 379-393.
  • Netemeyer, R. G., Bearden, W. O., & Sharma, S. (2003). Scaling Procedures: Issues and Applications. Thousand Oaks, CA: Sage Publications.
  • Nunnally, J. C. (1978). Psychometric theory (2nd ed.). New York: McGraw-Hill.
  • Nutt, A. (2007). Wedding Check List, Step By Step Guide. Retrieved from http://www.imarry.org/wedding-article/Article/Wedding-Check-List--Step-By-Step-Guide/383
  • PRNewswire. (2014). Brides Prefer the Beach: Expedia Study Shows Americans Perceive Destination Weddings as Less Stressful and More Romantic than Traditional Ceremonies. Retrieved from http://www.prnewswire.com/news-releases/brides-prefer-the-beach-expedia-study-shows-americans-perceive-destination-weddings-as-less-stressful-and-more-romantic-than-traditional-ceremonies-248167801.html
  • Slak Valek, N., Shaw, M., & Bednarik, J. (2014). Socio-demographic characteristics affecting sport tourism choices: A structural model. Acta Gymnica, 44(1), 57-65. doi:10.5507/ag.2014.006
  • Tontini, G. (2007). Integrating the Kano Model and QFD for Designing New Products. Total Quality Management & Business Excellence, 18(6), 599-612. doi:10.1080/14783360701349351
  • Vassiliadis, C., & Fotiadis, A. (2014). Conjoint analysis of sporting events: the case of Taiwan. Paper presented at the 2nd International Conference on Contemporary Marketing Issues, Athens, Greece.
  • Witell, L., Löfgren, M., & Dahlgaard, J. J. (2013). Theory of attractive quality and the Kano methodology – the past, the present, and the future. Total Quality Management & Business Excellence, 24(11-12), 1241-1252. doi:10.1080/14783363.2013.791117
  • Wu, F. (2012). Strategic Marketing Plan for Wedding Store, Case: Golden Crown Wedding Store, China. (Degree Programme in Business Administration ), TORNIO.
  • Ziakas, V. (2010). Understanding an event portfolio: The uncovering of interrelationships, synergies, and leveraging opportunities. Journal of Policy Research in Tourism, Leisure and Events, 2, 144-164.