A Study of Stealth Marketing and It's Effects on Consumer Buying Behaviour

Marketing is an important tool which contributes for sales. This process put in cost 
ranging from no cost to high cost. Stealth marketing is one such tool of marketing
which is of no cost or low cost.
Stealth marketing is advertising something to a person without them realizing they
are being marketed. It has gained increasing attention as a strategy during the past
few years. Stealth-marketing attempts to present a new products or services by
clearly creating and spreading BUZZin a defined manner. 
The objective of the study is to analyze the various techniques included in stealth
marketing and their applicability on  increasing Product acceptability  by Gen Z
and its effect on them.