Journal article Open Access

A STUDY ON CUSTOMER PREFERENCE TO GOLD AS AN INVESTMENT: EVIDENCE FROM COIMBATORE CITY

Dr. M. Ganeshwari; V. Logapriya; M. Dhanushri

There are various investment portfolios available to the investors. Among the investors, investment in Gold is considered as a safe investment because of its high profitability and liquidity. The main reason is that like currency Gold has an intrinsic value and has a stable purchasing power to goods and services. Historically, Gold was used as currency. Even now it is still considered a backup for Governments and Central banks.              The demand for gold has an effect on exchange of Indian Currency. However in the year 2013, the price of gold has been very volatile and has shown both increasing and decreasing trend. In this current situation, this study is made to ascertain “if gold is still a preferred investment by the investors”

Files (270.9 kB)
Name Size
570.pdf
md5:0bc12588c27ec9dd8bfb60a7c5a419d2
270.9 kB Download
  • 1. India, China Jewellery demand driving up gold prices : By PTI July 17, 2011 , Dubai 2. Shweta, B. H: How to Invest In gold - Case Study, May 11, 2010, Rupee talk. 3. Caggeso, Mike : The best five ways to invest in gold today : Associate Editor , Money Morning , 2008 4. Rohna O'Connell: India: exiting advances in local gold market (World Gold Council Report 2006 ) 5. Dampster Natalie: The role of gold in India, World gold council , September, 2006 6. Lawrence, Colin (2003). "Why Is Gold Different From Other Assets? An Empirical Investigation". Published by World Gold Council (WGCI). 7. Kriz, "Gold in World Monetary Affairs Today" Political Science Quarterly, Vol. 75, No. 4 (Dec., 1960). 8. Jagerson and Hansen, "All About Investing in Gold – The Easy Way to Get Started". McGraw Hill 2011. 9. Lucey, (2010), "Is Gold a Hedge or a Safe Haven?" An Analysis of Stocks, Bonds and Gold. The Financial Review 45 (2010) pp. 217-229. 10. Abken, "The Economics of Gold Price Movements". Federal Reserve Bank of Richmond, Economic Review, March / April 1980. 11. Fisher, "Gold ETFs: The Best Way to Invest in Gold", [online] available at http://www.themoneyquest. com/2008/11/gold-etfs-best-way-to-invest-in-gold.html. 12. Gulati and Mody, "International Gold Price Movement, Economic and Political" Weekly, (1982).

163
10
views
downloads
All versions This version
Views 163163
Downloads 1010
Data volume 2.7 MB2.7 MB
Unique views 163163
Unique downloads 1010

Share

Cite as