Methods for assessing the economic effectiveness of business entities strategies in the sphere of rural agrarian tourism

The subject of the study is a methodology for evaluating the economic effectiveness of business
entities strategies in the sphere of rural agrarian tourism.
The purpose of the study is to outline methodological approaches to determining the economic
effectiveness of business entities strategies in the sphere of rural agrarian tourism.
Research methods. The dialectical method of scientific knowledge, method of analysis and
synthesis, comparative method, method of generalization of data are used in the work.
Results of work. The definition of the essence of the concept of «effective strategy» is given.
The features of an effective strategy are outlined. The stages of the methodology for evaluating the
economic effectiveness of selected strategies of business entities in the sphere of rural agrarian
tourism are highlighted.
Conclusions. The results of the study were the following conclusions. The methodology for evaluating
the economic effectiveness of selected strategies of business entities in the sphere of rural agrarian
tourism is outlined, which considers the economic effectiveness of the strategies as the effectiveness
of the economic system, which is expressed in terms of the useful for end results of its functioning
to the expended resources. There are two main groups of performance indicators – economic and
financial activities.