Methodological approaches to typologizing of subjects of tourist business in agrarian sphere

The subject of the study is the methodological approaches to the management of tourist business
activity in the agricultural sphere.
The purpose of the study is to determine methodological approaches to typologizing the entities
of entrepreneurship in the field of rural agrarian tourism.
Research methods. The dialectical method of scientific knowledge, method of analysis and
synthesis, comparative method, method of generalization of data are used in the work.
Results of work. The article describes three groups of association for the entities of
entrepreneurship in the field of rural agrarian tourism. Voluntary categorization named «Ukrainian
guest house» and system of ecological marking of the farmstead with the sign «Green farmstead» are
allocated. The classification of entrepreneurial strategies of agrarian business entities is given.
Conclusions. The results of the study were the following conclusions. Approach to typologizing of
entities of entrepreneurship in the field of rural agrarian tourism is outlined, depending on the strategy
of carrying out different activities within a single entity. Three types of business entities in the field of
rural agrarian tourism are identified by the structure of income from agricultural and tourist activities.