An Analysis and Study of Consumer Behaviour and its Concerning Issues

Consumer behaviour is the study of how individual customers, groups or organizations select, buy, use, and dispose ideas, goods, and services to satisfy their needs and wants. It refers to the actions of the consumers in the marketplace and the underlying motives for those actions. This paper describe about the Consumer behaviour and its concerning issues like its nature, relationship with digitalization and existing studies and literature etc. Girish Rao | Dr. Deepanshu Agarwal "An Analysis and Study of Consumer Behaviour and its Concerning Issues" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-1 , December 2018, URL: https://www.ijtsrd.com/papers/ijtsrd20287.pdf