Journal article Open Access

The Homo Stimulus: The creation of a new human being - shaped by the stimulus society and behavioral capitalism - in the age of collective individualism.

Herteux, Andreas

The Homo Stimulus

The creation of a new human being - shaped by the stimulus society and behavioral capitalism - in the age of collective individualism.

  • The confrontation of the population with artificially generated stimuli has increased massively in recent decades.
  • Technological development now makes it possible to stimulate all areas of personal life
  • The population became accustomed to fast and short stimuli
  • These are not only passively consumed, but also actively demanded and shaped.
  • The modern stimulus society[1] has come into being
  • This stimulus society has therefore conditioned a new human being: the homo stimulus.
  • The stimulus society, in combination with behavioral capitalism, has ushered in the age of collective individualism.

 

[1] It is always a question of how terms are translated. In the contrary case it is about the translation of the term "Reizgesellschaft" into English. Here several variants would have been conceivable, however in the end "stimulus society" was chosen. But why not "irritable society", "irritant society" or "stimulated society"? All this would have been possible, but it would distort the view, because it is not about a society that is stimulated, but also stimulates itself. For this reason it ultimately became "stimulus society". This formulation is more neutral and leaves the action open. Of course, this decision does not have to be followed.

 

 

References:

(Studies are not listed separately, but are linked in the text. Mentions or references to standard works in the historical context are also treated with a reference to them).

  • "The Psychology of the Masses", Gustave Le Bon, Nikol Verlags-GmbH, 2008, EAN EAN:9783868200263
  • „Die Psychologie der Massen“, Gustave Le Bon, Nikol Verlags-GmbH, 2008, EAN EAN:9783868200263
  • "First Foundations of Behavioral Capitalism: A New Variety of Capitalism Gains Power and Influence", Andreas Herteux, Erich von Werner Verlag, 2019, ISBN 978-3981900675, DOI 10.5281/zenodo.3469568
    • "Erste Grundlagen des Verhaltenskapitalismus: Bestandsaufnahme einer neuen Spielart des Kapitalismus", von Andreas Herteux, erschienen im Erich von Werner Verlag, 2019, ISBN 978-3981900651, DOI 10.5281/zenodo.3469587.
    • "Premiers fondements du capitalisme comportemental: Un inventaire d'une nouvelle variété de capitalisme", Andreas Herteux, Erich von Werner Verlag, 2019, ISBN 9783981900682, DOI 10.5281/zenodo.3517802
    • "Le prime basi del capitalismo comportamentale: Inventario di una nuova varietà di capitalismo", Andreas Herteux, Erich von Werner Verlag, 2019, ISBN 9783948621025, DOI 10.5281/zenodo.3517835
    • "Primeiras Fundações do Capitalismo Comportamental: Um inventário de uma nova varied-ade de capitalismo", Andreas Herteux, Erich von Werner Verlag, 2019, ISBN  9783948621018, DOI 10.5281/zenodo.3517837
    • "Primeros fundamentos del capitalismo conductual - Un inventario de una nueva variedad de capitalismo," Andreas Herteux, Erich von Werner Verlag, 2019, ISBN 9783948621001, DOI 10.5281/zenodo.3517839
    • "Первые основы поведенческого капитализма: Инвентаризация нового разнообразия капитализма", Andreas Herteux, 10.5281/zenodo.3517841
    • De eerste stichtingen van het gedragskapitalisme - Een inventaris van een nieuwe variëteit van het kapitalisme, Andreas Herteux, Erich von Werner Verlag, 2019, ISBN 978-3-948621-03-2, DOI 10.5281/zenodo.3521230
    • Pierwsze fundamenty kapitalizmu behawioralnego - Inwentaryzacja nowej odmiany kapitalizmu, Andreas Herteux, Erich von Werner Verlag, 2019, ISBN "978-3-948621-05-6 DOI 10.5281/zenodo.3521294
  • „The Alternative Hegemony Model (AH Model): The "invisible hand" of nurture for the better“, Andreas Herteux, Erich von Werner Verlag, 2019, ISBN 978-3-9819006-1-3, DOI 10.5281/zenodo.1894461
    • „Das Alternative Hegemonie Modell (AH-Modell): Die unsichtbare Hand der Erziehung zum Guten“, Andreas Herteux, Erich von Werner Verlag, 2019, ISBN 978-3-9819006-4-4, DOI: 10.5281/zenodo.1894403
  • „Grundlagen der Weltenphilosohpie, Andreas Herteux,“ Erich von Werner Verlag, 2015, ISBN 978-3945509029
  • „Identitätsorientierte Führung einer politischen Marke: In der Theorie und am praktischen Beispiel der Freien Demokratischen Partei (FDP)“, Andreas Herteux, Erich von Werner Verlag, 2013, ISBN 978-3639490480

 

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  • "Das Alternative Hegemonie Modell (AH-Modell): Die unsichtbare Hand der Erziehung zum Guten", Andreas Herteux, Erich von Werner Verlag, 2019, ISBN 978-3-9819006-4-4, DOI: 10.5281/zenodo.1894403

  • "Erste Grundlagen des Verhaltenskapitalismus: Bestandsaufnahme einer neuen Spielart des Kapitalismus", von Andreas Herteux, erschienen im Erich von Werner Verlag, 2019, ISBN 978-3981900651, DOI 10.5281/zenodo.3469587.

  • "First Foundations of Behavioral Capitalism: A New Variety of Capitalism Gains Power and Influence", Andreas Herteux, Erich von Werner Verlag, 2019, ISBN 978-3981900675, DOI 10.5281/zenodo.3469568

  • "Identitätsorientierte Führung einer politischen Marke: In der Theorie und am praktischen Beispiel der Freien Demokratischen Partei (FDP)", Andreas Herteux, Erich von Werner Verlag, 2013, ISBN 978-3639490480

  • "The Alternative Hegemony Model (AH Model): The "invisible hand" of nurture for the better", Andreas Herteux, Erich von Werner Verlag, 2019, ISBN 978-3-9819006-1-3, DOI 10.5281/zenodo.1894461

  • "The Psychology of the Masses", Gustave Le Bon, Nikol Verlags-GmbH, 2008, EAN EAN:9783868200263

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