Maize Business to Address Base of Pyramid (BoP): A Case Study on Bangladesh

The case study investigates the ways to offer innovative approaches in maize production and align maize marketing to address the extremely poor people, i.e., the “base of the pyramid” (BoP). Authentic BoP marketing strategy is directed to the extremely poor population, consumer orientation (with features of adaptability and consumer education), and fair and inclusive growth. The project facilitator seeks to have development outcomes of improved maize varieties (high-yielding, stress-tolerant, nutrientenhanced), enhanced food security, improved livelihoods, better nutrition and improved health and reduced rural poverty. The case study approaches routes to eliminate the fundamental reasons of the poverty by following developmental processes to transform the whole situation. The project aims to facilitate communication and dissemination of results to all stakeholders in order to enhance knowledge of maize production systems. It also covets to provide synthesized and informative analysis throughout the inter-professional organizations’ value chain focusing the rural farmers.