Developing an Effective Strategic Business Plan

Writing business plans is often the first step for entrepreneurs in developing new venture ideas. Trade press publications support their value and include templates or even software for crafting the business plan. This paper attempts to identify the degree and the methods of strategic business planning in the enterprises. Results indicate that determining a strategic business plan it is necessary for the value of the company, for its success and longevity. This paper seeks to provide a new conceptual definition of strategic planning, deeding the feature and contents of this economic instrument through the definition of the general aspects of an effective business plan, its goals, its feasibility, and its structure. The purpose of this research is to contribute to the body of knowledge of those who are preparing a business plan, bearing anyway in mind in mind every business project has specific peculiarities.