A Psycholinguistic Analysis of Ergonyms of Pereiaslav-Khmelnytskyi Town

Given abstract reveal a psycholinguistic problem of a commercial nomination as an influential model of speech, having an impact on the potential consumer’s consciousness. The main subject of this research is the study of ergonyms of Pereiaslav-Khmelnytskyi town which still hasn’t been the object to a special investigation, taking into consideration all mentioned problems. The research has been done by using an experimental model, namely the model of the linguistic interviewing was applied. Findings have given an opportunity to create the attractiveness ranking of ergonyms for potential visitors of various age groups. Age-related perception of naming linguistic units is similar in general, among differences the following processes can be seen: the informers of the older age group are attracted by English speaking meliorative deminutatives, represented by common nouns; naming linguistic units with positive semantics which describe peculiarities of interpersonal relations, represented by abstract and common nouns.