The Psycholinguistic Aspect of Live Television Information Programs

The abstract reveals the problem of interactive communication in a live broadcast. The source of the scientific article is the live broadcast recording of all-Ukrainian television channels. It was noted that psycholinguistic aspects should be taken into account when analyzing the live broadcasting speech. These are adequate verbal assessment of the reality by journalists, the quality of emotional transmission, the appropriateness and the measure using of non-verbal means of communication. The mechanism of monitoring has been worked out. The informational programs content is evaluated with the parameter «positive information / negative information». The results of the study will serve to examine of the mass media psycholinguistic patterns influence on the linguasociety.