Don't let the numbers get to you

Her widely received essay “Free Labor: Producing Culture for the Digital Economy” at the turn of the millenium made Tiziana Terranova one of the most influential voices on the digital economy . In the age of platform economy her deliberations on free labour remain ever so relevant. In this Interview with Vivien Hard and Christopher Olk she talks about her theory as a starting point in internet research, as well as her career, her upcoming book on application programming interface, the metrics of social capital in social media and the quantification of research.