Green Marketing- The Next Big thing: The Impact of it in Consumer Behavior due to Variation in Prices

The concept of Green Marketing is still in the stage of infancy. Even till date, it has not been inculcated as a subject in identifying the key ideas in relation to the awareness of green products that may be most relevant to the eco-friendly environment. This paper will attempt to identify the extent to which consumers are concerned to purchase green products, to study the various factors which affect consumers purchasing green products, to evaluate attitudes of consumers regarding green products, to analyze the demographics of the consumers inclined to purchase green products and to evaluate perceptions of consumers. Green products are eco-friendly products that are presumed to be environmentally preferable. This type of marketing incorporates a broad range of activities involving product modifications, changes in the production process and as well as the type of machines used while manufacturing. Green marketing is never a simple task to take on and lead the market. It is to be tried, practiced and inculcated by the society to set the trend. Green marketing is also known as environmental marketing or eco marketing which is healthy and contains some powerful green features which can reduce diseases in large number. Let us hopefully believe that green markets flourish and take a stand.