Journal article Open Access
Neema Mary K J; Remya Ramachandran
The Paper used secondary data on Intellectual Property Rights and Tourism to develop a better framework on how the system of Intellectual Property Rights can be channelized to enhance the competitiveness of tourism industry in India. The study focused on concepts like trademark, Geographical Indications and Copyrights. Proper Protection measures of Intellectual Property Rights System and the use of the same in tourism industry can act as competitiveness boosters and pillars of success and survival of the industry in the dynamic scenario. In Short, the IPR is emerging as an efficient tool of competitiveness specifically for dynamic sectors like tourism.