STUDY OF HEALTH CARE SERVICES: CUSTOMER'S PERCEPTION IN INDORE

Analysis of how public chooses their hospital for treatment. In this study we are analysing is there any difference in choosing a hospital by male and female community. As there are many additional services which are provided by the hospital along with their basic service that is treatment. And in service industry there are various factors, which create barriers in the growth of industry. Health care market consists of both the genders i.e. male and female and by this study we found that on which factor the opinion of the genders are different. There are many facilities and services which are included in the survey provided by hospital. This study is done to have a better understanding of the both community’s needs, as satisfaction of customer increases customer retention and helps in developing customer base and capturing more market. Also it provides the analysis of market. In hospital industry the same doctor can also visit the other hospital, thus it is important to have customer retention and continuously improvement in services provided by the hospital and brief understanding of the market.