Report on state-of-the-art and theoretical framework for end-user behaviour and market roles

This report provides a state-of-the-art overview on engaging end-users in smart grid projects to promote smart energy behaviour. To this end, it reviews relevant theoretical models/frameworks for understanding smart energy behaviour from a psychological, economic, sociological, innovation, transitions and marketing perspective. It also reviews empirical literature describing various ways of implementing tariff structures and incentives, end-user feedback, communication and engagement strategies, privacy and security measures, and innovative market structures, including also a brief review of innovation uptake in the related sector of telecom. A synthesis integrates findings from the theoretical and empirical literature into an overview of key enablers and barriers for engaging end-users in smart energy behaviour, and a set of recommendations for end-user interaction in smart grid projects. Also, it identifies a number of key challenges for further research on end-user engagement in smart grid projects and describes what that implies for S3C research.