Territorial marketing as factor of regional management

The article is devoted to the evaluation of the socio–economic development of the northern region of the Russian Federation with Khanty–Mansi Okrug (district) — Yugra territorial marketing positions, focusing on the evaluation of small and medium–sized businesses, as well as its support of the state in general and the county in particular. Several important components of the economic development of the region were analysed, namely the volume of the oil industry, the priority infrastructure projects, the ecological state of the region, the potential of human resources, cash income and expenditure. As evidence of the above facts, the author of the article provides sample results of a study conducted by LLC Consulting centre “Business Intelligence” among small and medium businesses of the city of Nizhnevartovsk on personnel matters.

The author gives priority to the formation of competitive human resources in all sectors of the economy since the implementation of a successful marketing strategy is not possible without special preparation of the entire management system. As an example, are available in the Russian Federation, high school supplementary education program, after completion of training, participants most programs have the opportunity to undergo training and to apply this knowledge in practice in the Russian and foreign enterprises. Programs of interest from a marketing point of view, however, territorial marketing elements are missing in these programs.