IMAGOLOGY, A NEW RESEARCH DIRECTION IN THE STUDY OF LITERATURE

The theme of this material is about imagology, as a new direction of research in the literature’s study. It presents a series of definitions, elaborated by researchers from different linguistic areas, the basic concepts of imagology are reviewed, its subject matter is defined. We have insisted on the etymology of the name of the discipline and the issues discussed in its various evolutionary periods. It insists on the etymology of the discipline’s name and the aspects concerned in different periods of development and in its most important sectors. Finally, imagology studies the totality of imagery, imaginary and symbolic representations, stereotypes and clichés or the ethno-types that people make about themselves and about the other people.