An Associative Image of Ukrainian Students

Abstract. The article describes an associative portrait of such a social group as students of Ukraine, particularly the students of higher educational establishments of different regions of the country: Zhytomyr Ivan Franko State University, Hryhoriy Skovoroda Pereyaslav-Khmelnytskyi State Pedagogical University, Kyiv National University of Trade and Economics, Lviv Polytechnic National University, Ivan Franko National University of Lviv, and Donetsk National University. The associations were collected during 2015–2016. For this purpose, one of the most popular methods in psycho- and cognitive linguistics, a free associative experiment, was used.